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NIKE NEXT GEN
RETAIL DISPLAY
Nike’s North America Retail Design Next Gen team tapped PGF’s expertise to turn strike-off materials from their football jersey production line into a sculptural retail moment.
Our fabrication team reimagined the jersey remnants from four iconic football teams (Paris, Milan, Madrid, and Chelsea) into layered retail fixtures for Nike’s Soho flagship. Each piece nods to the history and spirit of the team it represents.
What started as textile waste became a set of bold installations celebrating Nike’s commitment to design innovation and sustainability—with plenty of PGF alchemy in the mix.
CREDITS
Client Nike’s North America Retail Design Next Gen Team
Photography Dorothy Hong