PGF partnered with Wasserman to create a spellbinding, limited-edition PR kit celebrating the collaboration between Wicked 2 and the new Android Flip and Google Pixel phones. Built to spark excitement and deliver a magical unboxing moment, the kits were sent to key influencers and Google executives ahead of the film’s release.

Each kit featured a hand-built diorama beneath a plexiglass dome: a 3D-printed castle with custom Android details, a yellow brick road, applied florals, a miniature train, and custom flags — every element hand-placed and painted at PGF. Working alongside Exactonaut, we integrated hard-build components, internal lighting, and a hidden music box that plays the Wicked theme when the drawer beneath is opened.

The drawer beneath the illuminated diorama was filled with branded surprises, including a custom wax-sealed invitation, a Fandango card, the new phone, a co-branded case, a themed candle set, and two 3D-printed and hand-painted stylists in the shape of Glinda’s wand and Elphaba’s broom stick.

All 40 kits were wrapped in custom green-and-pink satin bags and packaged for safe delivery to recipients across the U.S.

Credits

Client Wasserman

Brands Wicked, Android, Google

Hard Fabrication Exactonaut

Production + Build + Distribution Portland Garment Factory

Photography Jesse Rush Champlin