When Nike set out to launch the LeBron XXIII at The Grove, Las Vegas, they called on PGF to reveal the innovation behind the shoe—layer by layer.

Our team methodically dissected each component, revealing the performance technology and telling a visual narrative. Every cut, edge, and surface was handled with precision: engineered uppers, drop-in midsoles, carbon fiber plates, and the new Crown containment system all on display and set within illuminated cases.

The installation gives visitors an inside look at what drives LeBron’s 23rd signature design.

CREDITS

Design + Build Nike

Shoe Deconstruction Portland Garment Factory