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NIKE

REACT

Softer, springier, and more durable—like Nike, we knew we could make the same-old foam a whole lot better. That’s just what we did when called upon to create a custom soft sculpture for the Nike REACT campaign in Mexico City. Looks exactly like a pile of super-soft-and-cushy pillows, but what you can’t see is the complex engineering we designed with Axiom, which mimics the responsive springiness of the real deal.

CREDITS
  • Agency Industry
  • Design + Build Portland Garment Factory with Axiom Custom